Montréal vs. Toronto. There Can Only Be One.
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Montréal vs. Toronto. There Can Only Be One.

Judah Hernandez

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August 2, 2026

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4 min read

Montréal vs. Toronto. There Can Only Be One.

This might get me cancelled.

But I'm always game for a good fight. I'm typically available for the ring Friday evenings if you want to schedule yourself a good old fashion beating.

Montréal does "it" better than Toronto.

I don't say that lightly. I say it dragging an old grudge behind me like stolen luggage, which, you'll get shortly.

Judah Hernandez standing at the river in Montréal, wearing all white

The Grudge

Years ago, on one of my first productions, I parked in Montréal, stepped away for five minutes, and came back to find every piece of equipment gone. Not fumbled. Extracted, in full view of a well-lit bank, with the calm of men who'd clearly done this before.

With a pregnant wife we went to the police. They shrugged. An actual, palms-up, what do you want me to do shrug with that very French turn of the mouth indicating very little care. If you've seen it you know exactly what I'm talking about.

I was a young entrepreneur with everything riding on one shoot, and in under five minutes, I had nothing. I gave the thief a mental slow clap (in the form of tears) for the efficiency and gave the city my cold shoulder for years. Le Frenchies could keep their poutine. I was done.

"I gave the thief a mental slow clap for the efficiency, and gave the city my cold shoulder for years."

Then the Last Year Undid All of It

Six productions in Quebec over 12 months: North American Bikeshare & Scootershare Association, Hunter Engineering Company, Vicwest. Different clients, same undercurrent. A kind of vibe. A kind of je ne sais quoi.

I'd land, brace myself out of habit, and get seduced anyway, by festivals spilling into streets that had no business being that alive on a Tuesday, by food that tasted like someone's grandmother still had opinions, by friendships forged over a pickup game of footy that had no right lasting past one night, but did.

On set with Hunter Engineering Company in Quebec — BWM production crew at work
Man eating poutine outside Scandinave Spa in Vieux-Montréal

I'll Admit the Sample's Skewed

Every shoot fell in summer when Montréal is doing its best impression of itself. And I happen to be there with some of my closest mates that happen to be also filmmakers. Ask me again in February. But I'm reporting what I lived, and what I lived was a city quietly, repeatedly, unfairly charming.

Friend on the waterfront in Montréal — city vibes

What I Hoped Toronto Would Be

The truth is, I've largely lost faith in Toronto. So maybe it's not saying much to call Montréal the better of the two. A low bar isn't a compliment. But I've spent enough years in the GTA to still want it to work, and Montreal reminds me of what I hoped Toronto would be (maybe with a bit of romanticized vision). I may not have given up on Toronto. I have, however, forgiven Montréal.

"I may not have given up on Toronto. I have, however, forgiven Montréal."

Which, given where we started, is the closest thing to romance this story's going to get. I gotta say, my French is getting better albeit more Quebec-y.

Thanks for being so cool, Montréal. Even after everything.

— Judah Hernandez Owner & Director, Black & White Media

Photo Gallery
Montréal skyline at sunset
Cobblestone alley in Vieux-Montréal
Beautiful restaurant interior in Montréal
Grande architecture in Vieux-Montréal — the old bank building
Je te donne un rêve — public art installation in Montréal
Ferris wheel at the Montréal waterfront
Farine Five Roses iconic Montreal sign
Judah Hernandez standing at the river in Montréal, wearing all white
Pastry from a Montréal bakery — Chez Marie-Ghand
BTS Hunter Engineering shoot in Quebec
NABSA — North American Bikeshare & Scootershare Association logo on a bike
Hunter Engineering — interview setup on location
Cathedral facade in Montréal — golden hour lens flare
Gothic cathedral architecture in Montréal
Sculptural public art in Montréal — abstract form against blue sky
Café interior in Montréal — hanging plants and espresso bar
Vieux-Montréal street — Hunter Engineering document in French
Eating in Vieux-Montréal outside Scandinave Spa
On the Montréal waterfront — Old Port
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