Work
Commercial and Corporate Video Production Case Studies — Black & White Media
Case
Studies
Ten productions. Real briefs, real stakes, measurable results. Selected work across commercial, culture, and documentary film.
10 Featured ProjectsToronto FC
The Starting Point
Toronto FC needed a campaign that captured more than soccer — it needed to capture the soul of a city. This wasn't a highlights reel. It was a piece of brand storytelling built around identity, pride, and the grassroots energy that makes TFC unlike any other club in Canada.
Shopify
Empowering Builders
Shopify wanted to humanize their platform by putting real faces behind the storefronts. The brief was clear: show the builders, not the software. This was corporate brand storytelling stripped of the corporate — a branded documentary approach that trusted the human story to do the work.
NYFW — RVNG Couture
New York Fashion Week
RVNG Couture made their New York Fashion Week debut and needed a film that captured both the spectacle and the intimacy of the moment. This was a brand-defining statement for a designer stepping onto the world stage — and the production had to match that ambition. Cinematic advertising meets fashion documentary.
New York City, NY, USAA Sony Picture
Into the Mountains
Sony Canada commissioned a cinematic short to showcase the FX6 camera in a real-world expedition environment. The brief was simple in its ambition: go somewhere extraordinary and bring it back beautifully. This was brand storytelling through the lens of adventure — a film that proved what the camera could do by refusing to make the camera the subject.
Visit Iceland
A Cinematic Short Film
Visit Iceland engaged BWM to create a brand film that would cut through the relentless noise of travel content and genuinely move people to book. Iceland is endlessly documented — the challenge was finding a new emotional frequency. The answer was to strip it back: no voiceover, no narration, just the land doing what it does to the people in it.
LGC Grand Opening
Built Different
LGC was opening a flagship facility in Toronto and needed a brand film that reflected who they are — precise, professional, and built on genuine craftsmanship. No fluff, no filler. This was corporate video production in service of a company that lets its work speak for itself — and our job was to do the same with the camera.
Surmesur
That Feeling
Surmesur carries a quiet confidence that doesn't shout. The challenge was translating a deeply tactile, personal experience — the ritual of being measured, crafted for, seen — into a visual medium that could live on a screen and still feel like something you've been waiting for. This was social media content production that refused to be content.
Toronto, ON, CanadaMcMaster University
St. Joseph Hospital
McMaster University and St. Joseph's Hospital needed a film to illuminate groundbreaking medical imaging research that was transforming patient outcomes — but largely invisible to the world outside the lab. This was branded documentary at its most purposeful: corporate video production in the service of science, and the human stories behind it.
Empire Mortgage
Building an Empire
Empire Mortgage was growing rapidly but struggling to differentiate in a crowded, trust-sensitive category. What they needed wasn't a product video — it was a reframe. Commercial video production in service of positioning: shifting the brand from transactional lender to genuine life partner for Canadians building their future.
Andora Graphics
Bringing Ideas to Life
Andora Graphics has decades of craftsmanship behind them. The challenge was taking something deeply tactile — the precision of print, the weight of materials, the obsessive quality control — and making a film that let non-specialists feel it. This was commercial video production in service of a trade brand that deserved to look world-class on screen.
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