008Commercial·2024·Hamilton, ON, Canada
McMaster University
St. Joseph Hospital
ToneDeliberate. Textured. Obsessive.
Production Stats
0point studio lighting
$0M+in research funding secured
One week on-site
Researcher interviews + lab B-roll
Motion graphics for data viz
McMaster University and St. Joseph's Hospital needed a film to illuminate groundbreaking medical imaging research that was transforming patient outcomes — but largely invisible to the world outside the lab. This was branded documentary at its most purposeful: corporate video production in the service of science, and the human stories behind it.
The Brief
The Objective
Create a documentary-style corporate short for grant applications, donor outreach, and public awareness — making complex research accessible and emotionally resonant to non-specialist audiences.
The Outcome
The Result
Presented at McMaster's annual donor gala and credited as a key factor in securing over $2M in research funding. Continues to serve as a flagship communications piece for the hospital.