005TV & Film·2024·Iceland
Visit Iceland
A Cinematic Short Film
ToneWild. Boundless. Quietly alive.
Production Stats
0day shoot
0.0M+views in month one
South Coast, Highlands & Westfjords
Drone, gimbal, tripod across all weather
No voiceover
Visit Iceland engaged BWM to create a brand film that would cut through the relentless noise of travel content and genuinely move people to book. Iceland is endlessly documented — the challenge was finding a new emotional frequency. The answer was to strip it back: no voiceover, no narration, just the land doing what it does to the people in it.
The Brief
The Objective
Produce a hero brand film for Visit Iceland's international digital campaign targeting Canadian and US travellers 25–45. Inspire without ever feeling like a tourism advertisement.
The Outcome
The Result
Adopted as Visit Iceland's primary North American digital campaign asset. 1.2M+ views in the first month. Contributed to a measurable spike in Canadian bookings.