009Commercial·2022·Toronto, ON, Canada
Empire Mortgage
Building an Empire
ToneGrounded. Trustworthy. Human.
Production Stats
0day shoot
0Toronto locations
+0%qualified lead inquiries
Cast of 5
Warm natural lighting
Featured in industry press
Empire Mortgage was growing rapidly but struggling to differentiate in a crowded, trust-sensitive category. What they needed wasn't a product video — it was a reframe. Commercial video production in service of positioning: shifting the brand from transactional lender to genuine life partner for Canadians building their future.
The Brief
The Objective
Develop a brand film and campaign assets that repositioned Empire as a partner in aspiration — not just a source of capital — targeting Canadian homebuyers across the GTA.
The Outcome
The Result
Launched alongside a full brand refresh. Contributed to a 41% increase in qualified lead inquiries over two quarters. Featured in industry publications as best-in-class financial services marketing.