Toronto & Hamilton Social Media Video by Black & White Media
Toronto & Hamilton · Social Media Video

Social media video that earns the scroll.

Short-form, reels, and always-on content for GTA brands that need to show up every week, not once a year. Concepted, shot, and cut by the team behind our brand films.

See Our Work

Content made for

Nike · Toronto FC Juniors · MNFSTO · Lu Kala · RVNG Couture

Social media work

Vertical work, shot 9:16

Short-form pieces produced for Toronto and Hamilton brands and published straight to their channels.

J.I.D live at MNFSTO Toronto
EventsJ.I.D live at MNFSTO Toronto
02Empire Mortgage
03Dal Moro’s
04Kombat Arts
05Charmaine · MNFSTO
06Women of Influence
07Rockwood Accounting
08Kid’s Corner

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Any range or scope

Content, strategy, or the whole operation.

Some clients come for the content, some add the strategy behind it, and some hand us the whole operation: we read the analytics, build the plan on what the numbers show, write the copy, publish on schedule, and stay in the comments. Creating engaging content, adding a strategic plan or full management, we can help at any range or scope.

01

Strategy built on your data

We start inside your analytics: what is already landing, who is watching, where attention drops off. That reading becomes the monthly plan instead of a guess about what might work.

02

Hooks, scripts and copy

We write the hook, the on-screen copy, the caption and the hashtags for each platform, so every piece earns attention before it ever relies on the algorithm.

03

Publishing and scheduling

We hold the content calendar, publish in the windows your audience is actually active, and keep the cadence steady across every channel you run.

04

Community and engagement

Comments, DMs and mentions answered in your brand voice, so the audience you paid to build keeps coming back and your replies work as hard as your posts.

The monthly loop

01

Measure

Reach, watch time, saves, shares, and which hooks actually held attention.

02

Learn

What to make more of, what to retire, and which formats to test next.

03

Adjust

Next month’s slate and publishing plan get built from those findings.

What a management retainer covers

  • Content calendar and publishing schedule
  • Copywriting, hooks, captions and hashtags
  • Community management and replies
  • Monthly analytics report and strategy call
  • Creative direction across every channel
  • Paid-ready cutdowns when a post deserves a boost

Packages

The package guide.

These packages are a guide, not a rulebook. Most clients run on an ongoing monthly retainer, because content is not a one-off. Scope, volume and how much of the operation you want us to run decide the investment, so we work the number out with you rather than print it here.

Starter

Essential Presence Pack

Built for businesses ready to show up professionally and consistently. A complete monthly content system covering photo, video, and post-production.

15 photos — web, ads & social media
Brand stories, reels & short-form video (3–5 clips or 1 longer format)
Customer testimonials & educational or sales content
Up to 10 hrs post-production to deliver all monthly assets
Most Popular

Growth Accelerator Pack

For brands scaling their content output and building a real digital presence. More volume, sharper strategy, and a team that meets with you monthly.

50–75 photos — web, ads & social media
Brand stories, reels, episodic & sales content (4–6 reels/TikToks)
Up to 15 hrs post-production to deliver all monthly assets
Monthly Digital Strategy session with analytics review, platform strategy & content optimization
Quarterly Intensive

Impact Pro Pack

A smarter production model. Two focused production days per quarter deliver 3 months of premium content, planned, shot, and scheduled in advance.

2-day production sprint per quarter
12–15 pieces of video content per quarter (varies by content type)
Pre-built content calendar across social, web & ads
Months-ahead visibility into every platform rollout
Brand coherence and strategy locked in at the start of each quarter
Custom Solutions

À La Carte

Need something specific? We build around your project: one shoot, one video, or a fully custom scope.

Half-day video production with edit
Headshot or brand photo session
Drone video
Testimonial video
Social strategy development
Brand video content for any platform

Connect with us to ask about the numbers.

Rates follow the tier, the volume and how much of the operation you hand us. Share four quick answers and we will happily walk you through the numbers on a call, no obligation.

Why GTA brands keep us on retainer

Made for the feed

Hooks in the first second, pacing that survives the algorithm, and a look that still feels like your brand.

Volume without chaos

One content day produces weeks of material, planned so you are never scrambling for something to post.

Same craft as our films

Cinematic production values on short-form content, not phone footage with a filter on top.

How a content program runs

01

Fit check

Four questions and a short call. We agree the volume of content and the platforms.

02

Content plan

A monthly slate of concepts and a shot list built for one efficient shoot day.

03

Content day

We film the whole slate in one session, usually on location with your team.

04

Delivery

Edited pieces land on a rolling schedule, in every format each platform rewards.

Common questions

Most clients book one or two content days a month. We plan the shot list, film a batch of concepts in one session, then deliver cutdowns on a rolling schedule so you always have new material ready.

Cost follows scope: the tier you choose, how much content the program produces, and whether we are producing only or also running the channels. Rather than quote a number that may not fit, we walk through the packages and the pricing on a call.

It depends on the tier agreed for the project, but it can range from 4 pieces to as many as 12. The style of content and the types of posts change it from there, and for most Toronto and Hamilton clients that volume sits across one or two content days a month.

Instagram and Facebook reels, TikTok, YouTube Shorts plus long-form, and LinkedIn. Every piece arrives in the formats each platform actually rewards.

We do, unless you would rather bring your own. We build concepts around your product, your audience, and what is already working in your category.

First cuts land within five business days of a shoot, with room built in for a revision round so nothing goes out half-finished.

Any of the three. Plenty of clients come to us for content only, others add the strategic plan behind it, and some hand us the channels end to end: strategy from your analytics, the content calendar, posting and scheduling, copywriting and captions, and community replies. Engaging content, a strategic plan, or full management, whichever scope suits your team.

We read your analytics monthly, agree what the numbers are telling us, plan the next slate around it, write the copy, publish on schedule, and stay in the comments and DMs. You get a monthly report and a strategy call rather than a folder of files.

Step one

Let’s see if we are a fit.

Four quick questions. If it looks like we can help, you will go straight to booking a consultation. If we are not the right studio, we will tell you honestly and keep your details on file.

Who are we talking to?

Question 1 of 4
Takes about a minute

We keep every submission on file, qualified or not. No spam, ever.