Let's address the elephant in the room — the elusive budget for your brand video. This question haunts many, and I get it, it's a bit like walking through a dark alley in a foreign city at night — scary and riddled with uncertainty. But today, we're stepping into that alley, armed with the brightest torch, to shed some light on the art of budgeting for your video.
"The question isn't how much does a video cost. It's how much is your brand's story worth?"
The House Analogy
Imagine building a house. The cost? Well, it's about as clear as mud. You see, creating a video, much like constructing a home, doesn't come with a tidy price tag. It's all about your budget — and more importantly, what you're trying to build. Picture this: a video costs $10,000. Add $10k for a marketing strategy. That's $20,000 invested. But this investment might just lead you to a treasure chest of $100,000 in new business. Is that a gamble worth taking?
Aesthetics as Brand Infrastructure
Your brand has a personality, a vibe, a culture it yearns to be known for. Video is the Picasso of storytelling, the Broadway of brand showcasing. It's the stage where your unique quirks, values, and ethos shine brighter than Times Square. It's where you invite people who resonate with your vibe to join the party.
The Three Questions That Unlock Your Budget
When thinking about how to budget for video content, start with three questions: What are you trying to build — a shack or a château? What's the value of a video that makes you 10x what you spent? How will your brand come across to your intended audience? With these answered, reverse engineer the problem. Start with the target amount of money you'd like to make from a campaign. Budget 10% of that number for video production — and don't forget to include distribution strategy. Otherwise, all that incredible content falls on deaf ears.
